Evaluation task 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Press the arrows to see each part of my Prezi.

Copy of Media Evaluation on

I have also futhered my knowledge in technology and how to use it. I have also futhered my understanding of conventions of magazines and how to attract my target audience. I have also worked very hard to ensure my production is of a high standard so it is similar to established magazines.  I also feel that I have fully understood why making a draft product is important. This is important so that it can be improved upon and make the final product the best it can be and really ensure that it captures the audience it is targeting. 
In my preliminary task I feel I knew the basics of ICT technology, but from creating drafts and final products, I was able to experiment and improve what I had already created.

Evaluation task 6

What have you learnt about technologies from the process of constructing this product?

Media - make slideshow

Kizoa slideshow.  Please click the link to see my slideshow! Press the arrows, play and pause buttons at your leisure.

Evaluation task 5

How did you attract/address your audience?

To address my audience, I asked for feedback on my front page, contents page and double page spread. I received a mixture of positive and negative feedback for my magazine. I felt it was necessary to address my audience to receive feedback and understand what was liked and what wasn’t.

When asking Year 11 Media Studies students what they thought of my magazine I received positive comments. I asked the students when in their Media lesson to have a look at my magazine. This would work both  ways as they were  able to further their knowledge in analysing magazines and I was able to understand what the students liked in my magazine. 
Some of the comments were:
Front  cover: 
- "Looks professional, Has conventions of a magazine on it, for example, the bar code, a price, content of the magazine and the featured article."


Contents Page:
- "I like the  boldness around the pictures and I also like that it is not overcrowded with information."


Double  Page Spread:
- "Content of the article is good, the images have been cleverly manipulated and look effective. I like it"

When I asked an opportunity sample at some computers in school, I began to receive a bit of negative feedback because people said “it didn’t appeal to them” and that it wasn’t the music genre they was interested in, but this is the problem with a music genre that appeals to a niche audience and I understand that the genre of the magazine will not appeal to everyone.  I then asked them "Although it doesn't appeal to you, do you like anything about the magazine?" I then began to receive some positive feedback As they said "The graffiti shows the underground genre and they like the variation of images."

I attracted my audience to my magazine by carrying out a questionnaire before I created my magazine. This was helpful as I could gain an insight into what genres was liked and what the students would pay for a magazine,. This was helpful as I had ways to attract and appeal to them. I feel this was successful and gives foundation information about the audience which is needed to create a magazine.

This is the questionnaire I asked students to complete before I started my magazine.

Evaluation task 4

Who would be the audience for your media audience?

Please click the link to see the image I have for my audience on Flickr. 
When on the site, hover over the squares on the image to see what I have written about my target audience.

http://www.flickr.com/photos/61226184@N04/5573983905/

Evaluation task 3

What kind of media institution might distribute your media product and why?

This is a magazine that Disco Mix Club have distributed.

I would like the publishing company 'Disco Mix Club' to distribute my magazine as  I feel that dubstep can also fit into the dance genre as well as being underground. 'Disco Mix Club' are a successful institution as they have an audited circulation of approximately 26,000 as of 2008-09. Launched in 1982 in the United Kingdom, Mixmag covers dance events, and reviews, music and club nights. Which is what I wanted to cover in my music magazine as well.


 I also would like 'Disco Mix Mag' to distribute my magazine as I feel there is a gap in the market for this genre of magazine. I feel that this publishing company will be the best to use to hit my target audience. Also as disco is a sub genre of underground music, I feel that this company would be appropriate. 

Evaluation task 2

 How does your media product represent particular social groups?

This represents the social groups I was targeting because I was edging towards aiming for females for this magazine. They are a normal representation of young and sociable people. I wanted to keep the social "chatty" theme all the way through showing this in the editors note and the interview. I really wanted my magazine to appeal to the dubstep listeners and for them to feel like the magazine is really interacting with them. Their income wouldn't be much as they recieve money from their parents or get EMA. They would be happy students and the images used represent young people in a postive way as they are always smiling and they are not doing anything that harms society or causing trouble in the local area. The cover for "RWD" is bright and energetic just like the representation of young people and typical youth culture. This also portrays young people in a positive light by having bright and bold colours around them. As seen in the image of my group, the colours used are neutral but their positive attitude is shown through their body language. 


Additionally, dubstep is mainly a male dominated  music genre so to have females on the front page of my magazine will be a different and new experience for readers. Having women in the magazine will also expand the audience as it is now appealing to females by having females on the cover. Which is what I wanted to do with my magazine, I wanted females to feel they could be a part of the dubstep genre.

Evaluation task 1

In what ways does your media product use, develop, or challenge forms and conventions of real media products?

This is a zoomed in screen shot of the top left corner of my magazine. I feel that the title fits the conventions of other magazines as for example, in Q music magazine, the title is also in the top left corner. I wanted my title to be in the top left corner also as naturally the audience would read left to right and would immediately see the name of the magazine. I also wanted to put it there because if it was being stacked in a shop, it would be seen at all times even though it would be stacked on a shelf. We added the music note to remind the reader of the magazine that although it is an artistic design for the 

These are the costumes that were worn for the original photography.

The jeans, jumper and gillet gave off an ‘underground’ and casual feel to it to suggest that the magazine is underground. The heels were worn to appeal to the fashion side of the target audience. I felt that the blue and white were soft colours in comparison to the graffiti that was behind when taking the pictures.

In comparison, the soft blue colours that the artists were wearing are a comparison to the colours of the costume the artist is wearing in my magazine. On the white setting of the image, the blue colours really stand out yet they look quite soft and calming, which is a contrast to the music the artist produces. However, in my magazine, the colours of the costume blend in with the background. As you can also see, the artists in MixMag aren't wearing footwear, suggesting they are calm and relaxed and the setting is peaceful. Whereas in the magazine I created, I have dressed the artist in high heeled footwear and they are standing on what looks to be a rough floor suggesting that the music is bumpy and edgy.

This is an image of me and my media group when we had finished taking the pictures. We finished along the river near Tower Bridge. We worked very well as a group and we were all very happy with the pictures and our final outcomes of our magazine.

The people featured in my magazine are quite unconventional. This is because they’re quite young. In addition to this, most bands or artists in real magazines seem to include some males. Therefore I’ve been unconventional by featuring an artist that is a female and having the features just with females. However, because my target audience is teenagers with a slight bias towards females in the way my magazine is written and the colours used, I think that the unconventional choice of people compared to other magazines, won’t be an issue. This is because by using teenagers on the front of my magazine and featuring a girl as the main singer, the audience will be able to relate as I am trying to edge towards targeting females and aspire to be like them; the target audience are more likely to be interested in a teenage artist than a middle-aged artist.

I think the mise-en-scene of my images follow the codes and conventions of magazines. This is because, I used a variety of settings for my photos ranging from a graffitied underpass to the iconic views of London along the Thames and a cobbled side street. These landscapes fit in well with the concept of my magazine because they reflect the  underground and dubstep that I was trying to capture and also for the readers show that the heart of dubstep is originally for London. However, the girls in the pictures have some attitude, but have smiles on their faces to suggest they enjoy what they do for a living. They are usually looking at the camera to also show they are fully focused on what they are doing.

The title “Undersound” was created by using an artistic font in photoshop and then adding an outer glow and drop shadow to it. It was the best out of our drafts. I think my title is conventional to the genre of magazine I aimed for as it is a graffiti style whereas real magazines tend to keep their headlines in a straight line. Additionally I feel that this will appeal more to my teenage audience because of its visual impact and is large and colourful so it will catch the audiences’ attention. It is also short and easy to remember so the audience will remember the magazine name. We can use the name 'Undersound' to fit all underground genres and then we could all branch off and create our own genres of magazines as Underground music has many sub genres to it. 

The masthead of my magazine has slight similarities to that of 'Fader'. This magazine has their name on the left hand side which is conventional. Also, There is a glow around the 'F' like I have done on the name of my magazine, although the glow of mine goes all the way around Undersound, to attract the full attention of the audience and completely capture the eye.

The written content of my magazine follows the codes and conventions of a real music magazine by covering similar topics in the questions. For example, it asks about the playing gigs, describing their music, a new single being released and music influencing. All of these topics could be found in a real musical magazine aimed at teenagers and young adults. Furthermore, the editor’s letter featured on the contents page has a chatty and friendly tone to it, which is conventional for a editors note.

The main genre of my music magazine is dubstep. This is quite clear throughout my magazine because of the graffiti and setting. In addition to this, the bands listed on the front cover are of the same genre. As well as this, the use of the bright colours suggest use of graffiti and bold colours to suggest the audiences’ taste in music. Real music magazines suggest their genre by the mise-en-scene of their images and the bands included, therefore my magazines follows the codes and conventions.  The layout of my magazine is mainly conventional. This is highlighted on the double page spread which displays an interview, title and images. In addition to this, the photos are arranged at angles and have been edited and cut out. As well as this, my front cover follows layout conventions by having the title at the top of the page and has a featured article. The positioning of my barcode is conventional as it is displayed in the bottom right corner, but unconventional as it has a pink glow around it.

My contents page contains elements that follow the codes and conventions of existing music magazines. For example it features an editorial note and is quite chatty. However, in comparison to the contents pages I analysed and researched, some had handwritten signatures and images of the editor themselves.

There is images on the page and surrounded by a black border to show a bold border and suggesting again, their bold music taste.

5)